Description

Introduction

Hello. I’m Seung Hyun Lee from the bookstore “Meenii”.

The purpose of this book is to help you understand the current trends in Japanese society and explore the changing face of the language through the new neologisms and buzzwords that have emerged in Japanese. Neologisms are new words coined amidst social and cultural changes, while buzzwords are expressions that are widely used and resonate with the public during a certain period of time. This book organizes neologisms and buzzwords by era and field and analyzes their background and meaning to make them easier for readers to understand. It also explains the context and cultural background of the times in which they appeared, rather than simply listing the words, so that readers can understand the changes in Japanese society.

We hope that this book will help you understand the vibrant changes in the Japanese language and the Japanese mindset behind them. We also hope that it will be an exciting experience to read the times and understand the culture through the language, and that it will inspire you to explore the Japanese language and Japanese society with new eyes.

To contact us, please use the email [email protected]

Thank you.

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Contents

Preface                             4

1. Neologisms and buzzwords in Japanese 8

2. Recent Japanese neologisms and buzzwords 19

3. Trending words of young people in Japan 28

4. Otaku・Games・Internet Culture Language 47

5. Business and workplace neologisms                       58

6. Japanese political and social neologisms 66

7. Trends in Japanese loanwords and abbreviations 77

8. Pace and patterns of change in Japanese 89

9. Trends to watch for in the future 100

10. Essential Neologisms & Buzzwords 101 111

All rights reserved                129